March 3, 2025

Data, community and innovation creating safer streets in City of Salisbury

City of Salisbury's Community Hub in Adelaide's northern suburbs

Can data, community and innovation create safer more vibrant streets? They have in the City of Salisbury in Adelaide's northern suburbs through NTRO's Safe Journeys Action Plan for the Council.

The City of Salisbury faces a tough reality: too many crashes, speeding cars near schools, and community members feeling unsafe walking and cycling. The National Transport Research Organisation (NTRO) stepped in to help turn things around, developing a "Safe Journeys Action Plan" that's about more than just roads – it's about community well-being.

The Challenge

Imagine a city grappling with 25% of its total road fatalities occurring on council-managed roads. Picture parents worried about speeding cars near their children's schools. That was the reality in Salisbury. NTRO dug deep, using its Road Safety Intelligence Toolkit and on-the-ground insights to pinpoint the biggest risks. We didn't just crunch numbers; we listened to the community, understood the local context, and collaborated with key players like South Australia's DIT (Department of Infrastructure and Transport) and SAPOL (South Australia Police).

The Solution: A Plan for People

The "Safe Journeys Action Plan" isn't your typical road safety strategy. It's an integrated approach that combines proven road safety tactics with "Movement and Place" principles – the idea that streets should be great places to be, not just thoroughfares.

What does that look like? It means focusing on safer speeds and smart infrastructure, encouraging people to choose sustainable transportation, and finding innovative solutions tailored to Salisbury's unique needs. The Action Plan outlines these four key initiatives designed to reduce fatalities and serious injuries.

Why This Matters

This isn't just about ticking boxes; it's about making a real difference. The plan directly supports South Australia's ambitious goals of slashing road fatalities by 50% and serious injuries by 30% by 2030. More importantly, it's about empowering the community through education and awareness, fostering a culture of road safety responsibility, and ensuring that every investment is transparent and effective.

The Impact

The City of Salisbury is taking action to:

  • Significantly reduce road incidents.
  • Boost community confidence in their safety while travelling.
  • Make walking and cycling a convenient and attractive option.
  • Create safer routes, especially for children going to school.
  • Tackle persistent road safety issues with fresh, innovative ideas.

NTRO: Your Partner in Building Safer, More Liveable Communities

This project showcases NTRO's commitment to providing practical road safety solutions. We help Local Government organisations create safer, more vibrant communities through:

  • Data-driven analysis using our Road Safety Intelligence Toolkit.
  • AusRAP (iRAP) risk assessments
  • Safe System approach
  • Movement and Place planning
  • Community engagement
  • Action plan development and support.

Learn more about how NTRO can help you achieve your road safety targets

Written by
NTRO
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